- 86 page website rebuilt from scratchEvery service, case type and expert has its own page. SEO health score 100.
- Moved off a website builderDNS, email authentication, redirects and indexing in Google and Bing.
- Intake forms that land in the right inboxCase inquiries and panel applications, logged and searchable.
- A private command centerInquiries, cases, invoices and AR, expert files, an expert portal and a dashboard.
- Research agents and outreach440 law firm prospects, 200 expert candidates, case news monitoring.
The website, the software and the back office help a small business actually uses.
I build sites that get found on Google, forms that route every lead, internal tools that replace the spreadsheet, and AI agents that do the legwork. Twenty years running operations at State Street, BlackRock and Brown Brothers Harriman taught me how a business really runs. I build for that.
What I do
Pick one service or combine them. Most clients start with the website and add the rest once leads start coming in.
Websites built to be found
A full redesign on fast, low cost hosting, written for the people who buy from you. Technical SEO is part of the build, not an upsell: sitemaps, redirects from your old site, structured data, Search Console and Bing.
For example: a 41 page fintech site that now ranks for its own product category.
Forms and lead intake
Contact and intake forms that send to your inbox, keep a record of every submission and filter out spam. No third party form service and no monthly per-form fee.
For example: demo requests routed straight to a sales inbox.
Custom business software
Private tools built around how you work: lead tracking, cases or projects, invoicing and receivables, client and contractor portals, dashboards. Login protected, with roles and an audit trail.
For example: one admin site replacing a case tool, a spreadsheet and a shared drive.
AI agents that do the legwork
Agents that research prospects, watch the news for you, sort incoming inquiries and draft outreach for you to approve. Every result is checked against a real source before it reaches you.
For example: a verified list of 200 expert candidates with sources for each.
Consulting
Plain advice on marketing, operations and technology from someone who has run large operations teams. LinkedIn and Google Business Profile, outreach scripts, vendor choices, process cleanup.
For example: a go to market plan and a 24 point vendor checklist for a software firm.
Ongoing care
A monthly plan that keeps everything running: updates, security, indexing, form monitoring and a set number of hours for changes. One person who already knows your business.
See care plans below.
Recent work
Two very different businesses. The same approach: understand how they make money, then build what helps.
Alpha Financial Software, Boston
Mortgage securities settlement software
A specialist fintech with a dated site that buyers could not find. I rewrote and rebuilt every page around the people who buy it: dealers, asset managers and custodians.
- Built
- Full redesign, product and audience pages, ROI content, vendor checklist
- Search
- Three generations of old URLs redirected; indexed pages grew from 27 to 41
- Leads
- Demo form sending straight to the sales inbox, no third party service
- Brand
- LinkedIn page, banner and a steady post schedule
Expert Consulting Services, Marblehead
Nursing home expert witnesses
A growing firm that wanted more attorneys to find it, and less time lost to admin. We started with the website and kept going.
- Built
- 86 page site covering every case type, discipline and expert
- Search
- Moved off a website builder, indexed in Google and Bing, SEO score 100
- Software
- Command center for inquiries, cases, invoices, experts and outreach
- Agents
- Prospect research, case news monitoring, outreach drafts
Pricing
Fixed prices for defined work, so you know the number before we start. Half up front, half at launch. Hosting, domains and AI usage are billed at cost with no markup.
Websites
Essentials
$3,500
A clean, fast site for a local service business. 2 to 3 weeks.
- Up to 8 pages, written for you
- Mobile first design
- On page SEO and a sitemap
- Google Search Console and Bing setup
- Google Business Profile cleanup
- Contact form to your inbox
Most clients
Growth
$7,500
For a business that sells to other businesses and needs to be found. 4 to 6 weeks.
- Up to 25 pages, written for each audience you sell to
- Old site migrated, every old URL redirected
- Structured data and technical SEO
- Lead forms with a stored record of every submission
- LinkedIn page, banner and logo
- Web analytics
Authority
$14,000 and up
For firms that win on expertise and need depth. 6 to 10 weeks.
- 40 to 100+ pages
- A page for every service, case type or specialist
- Guides and blog migrated and consolidated
- Automated SEO health checks
- Several intake forms with routing
- Indexing managed through launch
Software, agents and consulting
| Service | Price | What it covers |
|---|---|---|
| Smart forms | $1,200 | Form backend on your own account, spam filtering, a searchable lead log and email alerts. Included in Growth and Authority sites. |
| AI intake agent | $2,500 setup | Reads each form submission, sorts it, flags urgent ones and drafts a reply for you to send. Ongoing cost is covered by a care plan. |
| Software module | from $6,000 | One working tool, such as lead tracking, cases or projects, invoicing and receivables, or a client portal. Login, roles and audit trail included. |
| Command center | $25,000 to $45,000 | Several modules in one private admin site with a dashboard. Built and paid for in phases, one module at a time. |
| Research or outreach agent | $2,500 to $6,000 | Prospect lists, competitor or news monitoring, outreach drafts. Every record sourced and checked. Plus $250 to $600 a month to run and maintain. |
| Strategy session | $750 | Half a day looking at your site, marketing and tools, then a written plan in priority order. Credited toward any project that follows. |
| Consulting | $175 an hour | Marketing, LinkedIn, operations, vendor selection. Or $1,500 a month for up to 10 hours of advisory time. |
Care plans
A website and its tools need someone looking after them. Every project includes 30 days of support after launch. After that, pick a plan. Month to month, cancel anytime.
Keep
$149 a month
For a site that mostly needs to stay up and stay secure.
- Hosting, DNS and SSL watched
- Security and uptime monitoring
- Monthly backups
- Forms checked monthly
- 1 hour of changes
Grow
$449 a month
For a site that should keep bringing in leads.
- Everything in Keep
- 4 hours of changes and new content
- Monthly SEO health check and indexing
- Google Business Profile upkeep
- Short monthly report
Partner
$1,250 a month
For clients running custom software or agents.
- Everything in Grow
- 12 hours for fixes and small features
- Software and agent support
- Monthly planning call
- Same day response on business days
Hours beyond the plan are billed at $150. Unused hours do not roll over.
Estimate your project
Tick what you need. Or load one of the two engagements above to see what that scope would cost.
How a project runs
Call
Thirty minutes, free. What you sell, who buys it, what is slowing you down.
Fixed quote
A written scope and a fixed price within two business days. No surprises later.
Build
You see a private preview link from the first week and give feedback by text or email.
Launch and care
Live on your own accounts, so you own everything. Then a care plan if you want one.
Questions
Do I own the site and the code?
Yes. Everything is deployed to accounts in your name: your domain, your hosting, your email. If we stop working together, nothing breaks and nothing has to move.
Why are monthly costs so low compared to website builders?
Sites are hosted on Cloudflare, which costs little or nothing for most small businesses. You pay me for care, not for rent on your own website.
Will the AI agents send things without me knowing?
No. Agents research, sort and draft. You approve anything that goes out under your name.
Can you work with the tools I already use?
Usually. Practice management, accounting, email and calendar tools can be connected or imported. If a tool you already pay for does the job well, I will tell you to keep it.
What is the founding client rate?
The first five clients get 20% off one time work in exchange for a short testimonial and permission to show the project.
Tell me what is slowing your business down
Send a few lines about your business and what you want to fix. I will reply within one business day to set up a call.
Email FletcherMarblehead, Massachusetts. Working with small businesses anywhere in the US.